Seventy-four percent of CFOs surveyed by Gartner plan to enable at least 5% of their on-site staff to permanently work remotely post-pandemic, and as many as 41% of employees could work remotely at least part of the time. Some firms have even offered to let employees stay working from home forever. With fewer touchpoints with their organisation than their colleagues who are due to return to the office, benefits technology will be critical in delivering these employees with flexible and personalised options to make them feel valued. Organisations must offer a way for all staff to access their benefits at any time and from any location to help employees to thrive in the working world of tomorrow.
Start by determining what employees want most
There is no doubt that employees value great benefits. Our latest research found that 82% of employees who think that their organisation takes their needs into account ‘strongly agree’ that their employer-provided benefits make them feel valued, and 68% see themselves staying at their organization for the long-term.
A recent report by Prudential found that most US employees (73%) cite benefits as a "big reason" to stay at a job. Three-quarters agreed that accessing benefits through an employer is more important than ever before, and 52% said they'd be willing to take a chance on a new job if it provided better benefits. Three-quarters also said that the current environment has made them realise that benefits are a much more important part of the job.
Deploy benefits technology that best serves remote workers
The right benefits technology for this WFH era should allow benefits to be managed and administered at a global level and easily delivered to a remote, multinational workforce while maintaining employer brand and a level of global consistency. Benefits tech makes it easier for employees to engage with and select their benefits, allowing organisations to demonstrate that they value their people – wherever they are, and whatever their working set-up. This tech also allows organisations to gather invaluable employee data to determine which benefits are used and appreciated versus those that are not. Given benefit needs have changed in the last year – less gym membership, more mental health support – data is more important than ever to understand the effectiveness of your programme.
By analysing this information, employers can put together a much more cost-effective benefits package for each worker. And by personalising those benefits, businesses can meet the needs of their employees without expending funds or resources on selections they don’t want or need.
Empower employees with personalised benefits
According to Mercer’s 2020 Global Talent Trends Study, 61% of employees trust their employer to look after their health and believe they will make decisions in their best interest. Organisations can strengthen that level of trust by offering personalised benefits that are relevant for each employee and their individual circumstances. These come in many forms, including wellness pots, which provide employees with a flexible spending fund to choose activities that improve their wellbeing.
Offer accessibility and flexibility for a distributed workforce
Remote working arrangements are likely to remain in place for the foreseeable future and could continue indefinitely for some individuals. Organisations will need to offer benefits tech that is easy to use and understand, combined with the flexibility to change as needed. Benefits should also be accessible on any device in order to best serve their employees, no matter their location. Last but not least, businesses must consider their employees' varying needs and provide benefits technology that is capable of delivering the level of personalisation that their workers need – and that provides deep insight on how to enhance their programme.